Every audit we deliver looks like this. Real findings. Real numbers. Real action plan. Based on a fictional ecommerce brand.
Prioritized by revenue impact
Google Ads account is spending EUR 14,000/month with zero conversion events firing. Every optimization decision is based on clicks alone - the algorithm has no signal for what actually drives revenue.
No Klaviyo, Mailchimp, or any ESP integration found on the Shopify store. For a EUR 2.3M DTC brand, email should drive 25-35% of revenue. That is roughly EUR 276K/year left on the table.
Current blended ROAS across Meta campaigns is 2.1x. DTC fashion benchmark for similar spend levels is 4.5x. Creative fatigue detected on 3 of 5 active ad sets (frequency above 4.0).
Search campaigns have zero negative keywords. Search term report shows queries like "nordic threads jobs", "cheap fashion wholesale", and "free clothing samples" consuming 15-25% of total clicks.
Existing customers and recent purchasers are not excluded from prospecting campaigns. You are paying acquisition costs to reach people who already bought from you.
Lighthouse performance score is 62, below the 75 threshold for good user experience. Largest Contentful Paint at 4.2s on mobile. Unoptimized hero images and render-blocking CSS are the main culprits.
Product pages lack JSON-LD structured data. No star ratings, price, or availability showing in Google search results. Competitors in the same space all have rich snippets active.
128 of 320 product images have empty or missing alt attributes. This hurts accessibility compliance and means Google Image Search cannot index nearly half the product catalog.
What we would do in the first 30 days
Set up Google Tag Manager with purchase, add-to-cart, and begin-checkout events. Connect Enhanced Conversions for better attribution. Switch bidding from Maximize Clicks to Target ROAS once 30 conversions accumulate. Expected impact: 40-60% improvement in Google Ads efficiency within 6 weeks.
We will pull real data from your ad accounts and build a report like this - with your actual numbers. Takes 48 hours. Costs nothing.