Privacy Policy

Last updated: March 2026

1. Who we are

Mitch Agency is a sole proprietorship registered in Australia. We provide performance marketing services for direct-to-consumer brands, including paid advertising management, analytics, and campaign optimization.

Contact:
Mitch Agency
Email: hello@bloodhoundads.com

For the purposes of the General Data Protection Regulation (GDPR), Mitch Agency is the data controller for personal data collected through this website.

2. What data we collect

We may collect the following categories of personal data:

  • Contact information - name, email address, phone number, and company name when you fill out a form or contact us.
  • Usage data - pages visited, time on site, referral source, browser type, device type, and IP address.
  • Communication data - the content of emails or messages you send us.
  • Account credentials - if you grant us access to your advertising or analytics platforms as part of our services.

We do not collect sensitive personal data (health, biometric, political opinions, etc.).

3. How we use your data

We use the data we collect to:

  • Respond to your inquiries and provide customer support.
  • Deliver and improve our marketing services.
  • Send you reports, audits, and campaign performance updates.
  • Analyze website usage to improve our site and services.
  • Comply with legal obligations.

We will never sell your personal data to third parties. We do not use your data for automated decision-making or profiling.

4. Legal basis for processing (GDPR Article 6)

We process your personal data under the following legal bases:

  • Consent (Art. 6(1)(a)) - when you submit a contact form or opt in to communications. You can withdraw consent at any time.
  • Contractual necessity (Art. 6(1)(b)) - when processing is necessary to perform our services under an agreement with you.
  • Legitimate interest (Art. 6(1)(f)) - for website analytics and improving our services, where our interests do not override your rights.
  • Legal obligation (Art. 6(1)(c)) - where we are required by law to retain certain records (e.g., accounting).

5. Data retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this policy:

  • Contact form submissions - retained for up to 24 months after your last interaction, unless you request earlier deletion.
  • Client data - retained for the duration of our service agreement plus 5 years for accounting and legal compliance.
  • Website analytics - aggregated and anonymized data may be retained indefinitely. Identifiable usage data is retained for up to 14 months.

6. Your rights

Under the GDPR, you have the following rights regarding your personal data:

  • Right of access - request a copy of the personal data we hold about you.
  • Right to rectification - request correction of inaccurate or incomplete data.
  • Right to erasure - request deletion of your personal data where there is no compelling reason for continued processing.
  • Right to data portability - receive your data in a structured, machine-readable format.
  • Right to restrict processing - request that we limit how we use your data.
  • Right to object - object to processing based on legitimate interest.
  • Right to withdraw consent - withdraw consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at hello@bloodhoundads.com. We will respond within 30 days.

You also have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

7. Cookies

This website uses a minimal number of cookies to function properly and understand how visitors use the site.

  • Essential cookies - required for the website to function. These cannot be disabled.
  • Analytics cookies - used by Google Analytics to collect anonymized usage data. These are only set with your consent.

You can control cookie preferences through your browser settings. Most browsers allow you to block or delete cookies.

8. Third-party services

We use the following third-party services that may process your data:

  • Google Analytics - website usage analytics. Data may be transferred to the United States. Google complies with the EU-US Data Privacy Framework. Google Privacy Policy.
  • Cloudflare - website hosting, CDN, and security. Cloudflare processes limited request data (IP address, headers) to deliver and protect the website. Cloudflare Privacy Policy.

We ensure that all third-party processors provide adequate data protection guarantees in compliance with GDPR.

9. Data security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes encrypted connections (HTTPS), secure hosting infrastructure, and limited access controls.

10. Changes to this policy

We may update this privacy policy from time to time. Material changes will be communicated through our website. The "last updated" date at the top reflects the most recent revision.

11. Contact

If you have questions about this privacy policy or how we handle your data, contact us at:

Mitch Agency
Email: hello@bloodhoundads.com